Bloomberg: Netflix games to be available on the App Store individually, require account sign in – 9to5Mac

November 25, 2021 by No Comments

November 7
Parker Ortolani
– Nov. 7th 2021 2:46 pm PT
Mark Gurman at Bloomberg has reported as part of his Power On newsletter that Netflix is planning to release its mobile games on iOS individually through the App Store. Developer Steve Moser shared the information with Bloomberg after discovering code in the Netflix app that points to an interesting solution to get around Apple’s rules.

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Netflix is expected to release every game in their portfolio individually on the App Store, each requiring a separate download on top of the main app. The service is already available on Android and uses a similar system. On Android, there’s a dedicated games tab within the Netflix app. Once you tap a game, it opens Google Play, asks you to download the app, and then requires you to sign in to your Netflix account.
Presumably it will work in a similar way on iOS. You’ll likely have to download a game from Netflix on the App Store and then sign into your Netflix account. The workaround is clever but not ideal. If Netflix does this, it wouldn’t technically be breaking any App Store guidelines. But I wouldn’t be surprised if Apple prevents Netflix from showing the games tab that appears on Android. It likely won’t be the great cohesive all-in-one solution that Netflix wants it to be.
Other subscription services like Setapp work in a similar way. Setapp is a Mac app subscription service that added iOS apps late last year. Setapp asks you to download said app from the App Store and then scan a QR code that you get as part of your subscription. The QR code will launch the app and confirm your subscription. The Netflix system would simply require you to sign in to an account manually rather than scan a code.
It’s unclear when Netflix plans to launch their game service on iOS and iPadOS, but it will be interesting to see what the reception is like. The company has already confirmed that it will be launching on iPhone and iPad via Twitter.
?? Let the Games Begin??
Tomorrow, Netflix Games will start rolling out on the Netflix mobile app. First on Android, with iOS on the way.
It’s early days, but we’re excited to start bringing you exclusive games, with no ads, no additional fees and no in-app purchases. pic.twitter.com/ofNGF4b8At
— Netflix Geeked (@NetflixGeeked) November 2, 2021

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Parker Ortolani is a marketing strategist and product designer based in New York. In addition to contributing to 9to5mac, he also oversees product development and marketing for BuzzFeed. A longtime reader, Parker is excited to share his product concepts and thoughts with the 9to5mac audience.
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